The eduengage AdConnect outlines how to create campaigns synced between Salesforce and ad platforms (Meta Ads, LinkedIn Ads, Tiktok Ads and Google Ads). Campaigns can be created in either platform. AdConnect integrates multiple ad accounts, syncing performance data to Salesforce daily. It lists supported fields for campaign insights and lead tracking.
- Meta Ads require sharing with a specific business manager ID, while Google Ads need an ID for access request.
- Advises using a URL parameter sheet.
- The External Campaign ID is key for Salesforce syncing.
- Recommends creating new campaigns for different purposes.
- Explains how to record URL values in Account Engagement using tracking fields and an eduengage AdConnect cookie.
Notes that event submissions to Meta and Google Ads require manual implementation using Salesforce flows.