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eduengage AdConnect is a data integration utility developed to systematically centralize digital advertising data within CRM. It establishes a data pipeline from major advertising platforms, including Meta Ads, Google A...
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The eduengage AdConnect outlines how to create campaigns synced between Salesforce and ad platforms (Meta Ads, LinkedIn Ads, Tiktok Ads ...
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There are two methods to create campaigns in Salesforce that are synced with the Ad Platform:
Ad Platform Initiated:Create campaigns directly within the ...
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AdConnect allows the integration of multiple ad accounts from the same supported platforms (currently Meta Ads, LinekedIn Ads, Tiktok Ads and Google Ads).
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Ad Platform
Click-Through Rate (CTR)
Clicks
Conversion Rate
Conversion Rate (%)
Conversions
Cost Per Click (CPC)
Cost Per Conversion
Cost Per Impression (CPM)
C...
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first_utm_term
first_utm_source
first_utm_medium
first_utm_content
first_utm_campaign
last_utm_term
last_utm_source
last_utm_medium
last_utm_content
last_utm_ca...
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Meta Ads:To connect a Meta Ad account, share the ad account and pixel with business manager ID 1905445606505024 via partner sharing.
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Use the shared sheet to build URLs with Query Parameters and Macros for each platform, or use ready URL templates from the URLs sheet.
Important Notes:
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To record values from the URL and pass it to Account Engagement:
Create Tracking fields in Pardot and map them to the related fields in Salesforce (API names begin with eduengage).
Add those fie...
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<script>
(function () {
const COOKIE_NAME = 'eduengage_AdConnect';
const COOKIE_EXPIRE_DAYS = 365;
const FIRST_UTM_KEYS = [
'utm_source', 'utm_medium', ...