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Article	Reading time	Added
AdConnectA Salesforce Managed Package for Campaign Sync and ROI Analysis
What is AdConnect? eduengage AdConnect is a data integration utility developed to systematically centralize digital advertising data within CRM. It establishes a data pi…	2 min	Added Thu 1 Jan
Ad Platform Integration The eduengage AdConnect outlines how to create campaigns synced between Salesforce and ad platforms (Meta Ads, LinkedIn Ads, Tiktok Ads and Google Ads…	1 min	Added Thu 1 Jan
How to create Campaigns? There are two methods to create campaigns in Salesforce that are synced with the Ad Platform: Ad Platform Initiated: Create campaigns directly within…	1 min	Added Thu 1 Jan
How AdConnect Works? AdConnect allows the integration of multiple ad accounts from the same supported platforms (currently Meta Ads, LinekedIn Ads, Tiktok Ads and Google A…	1 min	Added Thu 1 Jan
Supported Fields for Campaign Insights and Campaign Performance Histories Ad Platform Click-Through Rate (CTR) Clicks Conversion Rate Conversion Rate (%) Conversions Cost Per Click (CPC) Cost Per Conversion Cost Per Impressi…	1 min	Added Thu 1 Jan
Supported Tracking Fields for Leads first_utm_term first_utm_source first_utm_medium first_utm_content first_utm_campaign last_utm_term last_utm_source last_utm_medium last_utm_content l…	1 min	Added Thu 1 Jan
How to sync an ad account? Meta Ads: To connect a Meta Ad account, share the ad account and pixel with business manager ID 1905445606505024 via partner sharing. Google Ads: To c…	1 min	Added Thu 1 Jan
URL Parameters Use the shared sheet to build URLs with Query Parameters and Macros for each platform, or use ready URL templates from the URLs sheet. Important Notes…	1 min	Added Thu 1 Jan
Forms and Lead Generation To record values from the URL and pass it to Account Engagement: Create Tracking fields in Pardot and map them to the related fields in Salesforce (AP…	1 min	Added Thu 1 Jan
eduengage AdConnect Cookie <script> (function () { const COOKIE_NAME = 'eduengage_AdConnect'; const COOKIE_EXPIRE_DAYS = 365; const FIRST_UTM_KEYS = [ 'utm_source', 'utm_medium'…	2 min	Added Thu 1 Jan

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