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Forms and Lead Generation

To record values from the URL and pass it to Account Engagement:

Create Tracking fields in Pardot and map them to the related fields in Salesforce (API names begin with eduengage).
Add those fields to Account Engagement Form as Hidden Fields or as fields in Form Handler.
Use eduengage AdConnect cookie to pass values from the URL to hidden fields.

What is AdConnect?

eduengage AdConnect is a data integration utility developed to systematically centralize digital adv...
Ad Platform Integration

The eduengage AdConnect outlines how to create campaigns synced between Salesforce and ad ...
How to create Campaigns?

There are two methods to create campaigns in Salesforce that are synced with the Ad Platform: Ad P...
How AdConnect Works?

AdConnect allows the integration of multiple ad accounts from the same supported platforms (cu...
Supported Fields for Campaign Insights and Campaign Performance Histories

Ad Platform Click-Through Rate (CTR) Clicks Conversion Rate Conversion Rate (%) Conversions Cost Pe...