Use the shared sheet to build URLs with Query Parameters and Macros for each platform, or use ready URL templates from the URLs sheet.
Important Notes:
- Be sure to include the Platform Campaign ID, which can be automatically placed with Macros from the Tracking Parameters.
- Platform Campaign (e.g., Google Ads Campaign ID) is named as External Campaign ID in Salesforce and Account Engagement (Pardot).
- External Campaign ID acts as the identifier for prospects, matching the External ID of the Salesforce Campaign.
- If you want to use the same campaign for a different purpose or audience, create a new campaign instead—using the same campaign may overwrite the name in Salesforce and lead to data loss.